This is not Tarte Cosmetics’ best week. With the upcoming Shape Tape Foundation, the sequel to the wildly popular Shape Tape concealer, social media is tearing them apart. After weeks of taunting and baiting, there were just 15 shades available, almost none of which were good for people of color. Instead, 12 versions of fair, light, medium, and tan are paired with three orange-leaning deep/dark tones. It should come as no surprise that the brand’s pledge to release 10 hues did not appease customers, who expressed their fury on social media platforms like Twitter and Instagram and accused it of being tone deaf. Influencers in the beauty industry shared initial glimpses of Tarte’s PR kit, which included several concealers, new brushes, matte and hydrating formulations, and a new sponge, on social media, echoing their confused dismay.
FOUNDATION
Black Opal True Color Creme Stick Foundation(link is external) $9.95
Though not new, it’s a bestseller from one this leading drugstore brand. the True Color Creme Stick blurs pores and conceals imperfections leaving a moisturized and flawless matte finish.
Bobbi Brown Skin Long-Wear Weightless Foundation SPF 15(link is external) $46
Provides a natural, skin-like finish. Packed with skin-loving ingredients, it controls oil and stays put for up to 16 hours. Available in 30 shades with cool, neutral and warm undertones.
CONCEALER
Makeup Revolution Conceal and Define(link is external) $7
At $7 with 18 shades, Conceal and Define is a steal. It’s full coverage, matte finish formula is lightweight and pigmented for a smooth appearance. A familiar doe foot applicator makes spot correcting, highlighting and contouring a breeze.
MAC Studio Waterweight Concealer(link is external) $23
MAC always come through with a healthy shade range with every release. Equipped with a dropper applicator, this concealer gives medium-full coverage and a natural finish. Its water-like, formula leaves skin feeling hydrated for maximum comfort.
SETTING POWDER
Milani Make It Last Setting Powder(link is external) $11
Available in three shades and a radiant shade for the extra glow, Make It Last is a high-performance loose powder that ultra-fine for a smooth, oil-free finish without feeling drying.
Laura Mercier Setting Powder(link is external) $38
Last year Laura Mercier added a deep shade to their already wildly popular translucent powder collection. Ultra-fine, this loose powder leaves a seamless, airbrushed appearance with excellent oil control.
BRONZER
Covergirl Queen(link is external) $11.49
Created in collaboration with Queen Latifah, the 3-shade collection was created especially for medium, deep and dark skin tones. Creates a warm, radiant glow without any ashy kickback.
Too Faced Chocolate Gold Soleil Bronzer(link is external) $30
Chocolate Soleil Bronzer is infused with gold powder for a radiant warmth that compliments any skin tone or style. Responding to years of feedback, Too Faced has tapped celeb Youtuber and social media activist, Jackie Aina, to help expand their face products.