Beauty and Shades were named one of Time magazine’s “25 Best Inventions of 2017.” This revolutionary app helped women find the correct shade of foundation for the first time. This app was developed by Rihanna. In the following paragraphs, we’ll look at some of the new foundation shades available in stores.
Optimist Foundation
Optimist foundation for beauty and shades is an affordable, buildable liquid foundation that provides medium to full coverage for a healthy-looking finish. Available in 48 different shades, it works well for all skin types. It’s also perfect for those with mature skin. The lightweight liquid formula can be applied with a foundation brush or a Blender Sponge.
Dior Backstage foundation
Dior Backstage Face and Body Foundation is a waterproof, sweat-resistant, ultra-buildable foundation that comes in 40 shades. It’s the secret weapon of professional Dior makeup artists, providing natural coverage and a healthy-looking glow. Its 100% approval from professional Dior makeup artists means you can trust it to create your dream makeup look.
Inspired by the energy behind the stage, Dior Backstage Face and Body Foundation provides a flawless, natural finish. This waterproof, sweat-resistant formula provides even coverage and a skin-like satin matte finish. You can apply it over your existing foundation or use it as a base. It is also teen-safe and 91% allergen-free.
The Dior Backstage Face and Body Foundation are lightweight and enhanced with beauty-enhancing pigments. It can be worn on the face or the body and camouflages minor imperfections. The product contains 40 shades, making it the most comprehensive foundation range ever created by Dior.
CoverGirl’s TrueBlend Matte Made foundation
The COVERGIRL TrueBlend Matte Made foundation has a matte formula that provides a long-lasting and flawless finish. Developed with Flexi-hold technology, the foundation creates a protective film on the skin that minimizes pores and provides up to 12 hours of wear.
This foundation is silicone based and contains talc and fragrance. While talc is not necessarily a bad thing, some people do not like its ability to clog pores. It also does not contain alcohol or Spf protection, two important factors for a foundation. This makes it the perfect choice for people who are allergic to certain ingredients or who want a more natural, non-chemical alternative.
The CoverGirl TrueBlend formula offers a matte finish, which makes it perfect for people who have dry skin. The foundation also minimizes pores and controls oil for up to 12 hours, allowing you to enjoy your makeup without a worry about blotting or rubbing off. And it’s also comfortable enough to wear all day without any discomfort.
Neutrogena’s new shades for women of color
After hearing from black and brown women who complained that many of their favorite foundation shades are not available, Neutrogena decided to take action. The company reached out to its customers directly and added four new shades to its Healthy Skin Liquid Makeup Broad Spectrum SPF 20. The reactions to the new shades were diverse, ranging from uncontrollable shock to overwhelming excitement. One woman even named her daughter after Washington!
The new shades were introduced to better cater to the skin tone of women of color. A few years ago, the brand only offered foundation shades that looked similar to women with lighter skin tones. In response, the brand contacted consumers who had complaints about their foundation shades and offered to send them free samples of the new shades. The company also provided the consumers with a signed letter from Kerry Washington.
CoverFX’s Nude Is Not Beige
With the increase in diversity among women, it’s important for major Beauty and shade brands to carry a wide range of foundation shades. There are so many skin tones that are under-represented. With the launch of the Nude is Not Beige campaign and the Natural Finish Foundation, CoverFX has recognized this problem and is now offering 40 different foundation shades. By taking the time to develop these products, the brand is welcoming a broader demographic and setting an example for the rest of the industry.
While the term “nude” is often used in relation to white skin, the term can mean different things to different people. For example, the perfect nude tone for you may not be the same shade as someone else’s. To combat this stigma, CoverFX launched the Nude Is Not Beige campaign, which includes a foundation shade matcher on its website. This foundation comes in 40 different shades and four undertones to make it easy to find a foundation shade that suits your skin tone.
